The brief
Everything Cold Enterprise is a Ghanaian HVAC and refrigeration business specialising in cold room installation, air conditioning sales and service (home and car), and fridge sales for homes and businesses. With operations across Accra and a UK contact line, the company had outgrown its existing template-based website.
They came to us with three clear problems. First, the existing site looked like a generic agency template — nothing about it signalled the seriousness of their work or the scale of their installations. Second, prospective customers had no easy way to browse products or place orders, so most enquiries were lost between Facebook DMs and missed phone calls. Third, the site offered no real differentiation between their four core service lines (cold rooms, home AC, car AC, fridge sales), which meant a customer interested in one service had no easy way to discover the others.
They needed a complete rebuild — modern, professional, and built around the way their customers actually buy in Ghana, which is overwhelmingly through WhatsApp.
What we built
A full custom static website covering ten pages: Home, About, Services (with dedicated detail pages for cold rooms, home AC, and car AC), Shop, Cart, Projects, and Contact.
We anchored the visual identity on a deep navy and ice-blue palette with warm amber accents — colours that signal both technical authority and the warmth of a family-run Ghanaian business. The typography pairs Plus Jakarta Sans for confident headings with Inter for highly legible body text. Every page is custom-coded HTML, CSS, and JavaScript — no WordPress, no template dependencies, no monthly licensing fees.
The biggest design decision was the WhatsApp-first commerce flow. Rather than building a full payment gateway (which adds friction, fees, and complexity), we built a cart system that runs entirely in the browser, then opens WhatsApp with a pre-filled order message when the customer is ready to buy. This matches how the business already handles 90% of its orders — and converts browsers into conversations instantly.
We also built a dual-mode product flow: fridges show prices and use "Order on WhatsApp" buttons (full transactional flow), while air conditioners hide prices and use "Enquire on WhatsApp" buttons that send a polite request for the current rate. This reflects the reality that AC pricing varies with installation requirements, while fridge pricing is fixed.
The project portfolio shows real installation work — 31 cleaned and colour-corrected photographs from past jobs across Accra. The partner section features real client logos. The team section is built out with placeholder cards ready for the company's staff photos when they're available.
Behind the scenes, the entire shop catalogue lives in a single JavaScript array. Adding a new product, changing a price, or adjusting a tag is a one-line change — no admin panel, no database, no maintenance contract required.
The result
The new everythingcoldgh.com gives Everything Cold a digital presence that finally matches the technical quality of their work — and a sales flow that meets Ghanaian customers where they already are.
- A modern, custom-built site with ten pages spanning four distinct service lines
- WhatsApp-first commerce with a working cart, single-product ordering, and pre-filled order messages — no payment integration friction
- Dual ordering flow: priced "Order" buttons for fridges, hidden-price "Enquire" buttons for ACs (matching the real-world quoting reality)
- 31 real project photos showcasing past installations across Accra, with colour correction and consistent treatment
- Multi-region phone visibility with active Ghana lines plus UK contact, signalling both local presence and international reach
- Zero ongoing platform costs — pure HTML, CSS, and JavaScript hosted on standard shared hosting
What this case study represents
Everything Cold is a strong example of the practical, judgement-led work we like best at Northult. The right answer here wasn't a full e-commerce platform with Stripe integration and inventory management. It was a clean, fast, custom-built site that respects how the business actually operates and uses WhatsApp as the payment layer because that's what their customers already trust.
We could have over-engineered this. We didn't. The result is a site that runs reliably, costs almost nothing to maintain, and converts visitors into real conversations within seconds. That's the Northult approach: serious design and engineering in service of what the client actually needs, not what the technology vendor wants to sell.
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